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Digital Marketing News
- Busted! 3 Myths About Millennial Marketers June 24, 2019Amid the talk of Generation Z as the future of work, in the here and now most marketers seeking jobs are Millennials—a demographic with work habits that older generations often find baffling.
- 3 Pillars For Companies Taking On Digital Transformation June 21, 2019Often, customers’ first interaction with a brand is digital, making it all the more important that companies have a handle on their digital presence and processes.
- CX Is Stagnating. Here’s How You Can Differentiate June 20, 2019Too much of how we handle marketing and customer experience is based on the same level of thinking from when we first started.
- 3 Trends That Are Changing Creativity As We Know It June 19, 2019A trio of trends about creativity emerged during a packed session at the opening day of the Cannes Lions International Festival of Creativity in France.
- How To Future-Proof Your Resume June 18, 2019As new technologies change the face of work, so, too, are the skills marketing leaders and their teams will need in order to stay relevant both in the near and long term.
- What Gen Z Wants From The Workplace June 18, 2019If you think Gen Z is self-interested, overconfident, and lacking in the personality department given how much of their childhoods were spent on and influenced by digital, it’s time to think again.
- Despite 25 Years Of Ad Growth, Diversity Remains A Challenge June 18, 2019Has diversity in advertising changed in the eyes of the people who consume it? Adobe conducted a global survey of over 2,000 consumers to find out. Here are three key findings.
- You Get What You Pay For With Enterprise-Grade Analytics June 17, 2019While a solution may be advertised as free or low-cost, it’s safe to assume there’s a catch—it certainly isn’t free to the company offering it to you—and often those catches show up in limitations to the tools.
- Voice Ads Continue To Resonate, Set Tone For Commerce June 17, 2019Consumers are talking back to brands, and increasingly they’re saying, “Purchase.” That’s just one of the highlights from a new survey of 1,025 U.S. consumers about voice services, conducted by Adobe Digital Insights.
- Study: CX Maturity Correlates To Strong Business Performance June 17, 2019Businesses today are on a path toward customer-centric business transformation—and rightfully so.