Video Marketing for Your Promoting Needs
A slightly older sibling of podcasting is video marketing. Due to the way people get the information out, they are very closely related. The main focus of video marketing is the use of videos for marketing services and products. You can reach an audience that would not look at your business in any other way.
You can use video marketing in two different ways :
The first method is by embedding your ads within existing videos. You will usually need to run the ad before the video content. Text ads can appear along the bottom while videos play. A second option is to create the ads and air them on their own through the video channels.
It’s important that your videos are insightful and helpful about your products or services. You could even focus on your business itself for that day’s video. Just make sure the content is just for your target audience. For example, if your business specializes in baby food, doing a video about nutrition could be useful.
Another way to get the videos shared is by making them entertaining. Viewers are left with a better impression and your brand grows quicker. But you need to make sure your videos are informational, as well. Focus on three-minute videos, and upload regularly to avoid too much of a delay for your audience.
You can use Vimeo, YouTube and Metacafe for uploading videos. Video sharing sites will also help increase your traffic. Consider the likes of Y! Video, Daily Motion and Blip.TV.